Common Lots Conquered
Local Land Search Rankings
How we transformed a multi-state vacant land and lot sales marketplace into a dominant local search presence — growing organic impressions by 475% and clicks by 148% while improving average position from 57.9 → 28.1 across 7 US states through advanced Local SEO, AEO, and GEO strategies.
Position: 57.9 → 28.1
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The Challenge: Ranking Across 7 Competitive US States
Common Lots needed to dominate local land and vacant lot search results across seven diverse US states — competing against major real estate platforms and national land marketplaces.
Client
Common Lots — a USA-based land sales marketplace connecting buyers with affordable vacant lots and land parcels across Arkansas, California, Colorado, Florida, Nevada, Tennessee, and Virginia.
The Problem
- Average position of 57.9 — buried on page 6
- Competing against Zillow, LandWatch & Lands of America
- No state-specific local SEO strategy
- Missing location-based landing pages
- Low organic visibility across all 7 states
- No schema markup for real estate listings
Our Solution
- State-specific local SEO strategy per location
- Location landing pages for all 7 states
- Real estate & land listing schema markup
- Local keyword targeting per state/county
- AEO for land buying voice search queries
- GEO for AI-powered real estate search
- Google Business Profile optimization
Target Keywords & Search Intent
Primary Keywords
land for sale Arkansas, vacant lots California, cheap land Colorado, land for sale Florida, Nevada lots for sale, Tennessee land, Virginia land parcels
Long-tail Keywords
affordable land for sale near me, vacant lot for sale owner financing, cheap acres for sale in Tennessee, raw land for sale Florida owner
AEO / GEO Queries
how to buy land in Arkansas, best place to buy cheap land USA, is it a good investment to buy land in Florida, how to find vacant lots for sale
Multi-State Local SEO Strategy
We deployed a precision multi-location SEO strategy combining state-specific Local SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to dominate land sales searches across all 7 target states.
Local SEO
- ✓ State-specific landing page creation
- ✓ County & city-level keyword targeting
- ✓ Real estate listing schema markup
- ✓ Google Business Profile optimization
- ✓ Local citation building per state
- ✓ NAP consistency across directories
AEO Optimization
Answer Engine Optimization for land buyer queries
- ✓ FAQ schema for land buying questions
- ✓ "Land for sale near me" query capture
- ✓ Voice search optimization per state
- ✓ Featured snippet targeting
- ✓ How-to guides with HowTo schema
- ✓ Speakable markup for land queries
GEO Strategy
Generative Engine Optimization for AI search
- ✓ Entity optimization for land marketplace
- ✓ Structured data for AI crawlers
- ✓ E-E-A-T signals for real estate niche
- ✓ State-based content authority clusters
- ✓ AI-friendly land listing formatting
- ✓ Brand mention monitoring per state
Implementation Timeline
Month 1
Audit & Strategy
Month 2
Location Pages
Month 3
Schema & GBP
Month 4
Link Building
Month 5+
Scale & Optimize
Measurable Success Metrics
Real verified data from Google Search Console showing dramatic growth for Common Lots across all 7 target states — from page 6 to page 3 and climbing.
Search Console Growth
Local SEO Impact
Top Ranking Keywords
Common Lots Local SEO Success Story
Watch how we scaled Common Lots from page 6 obscurity to a dominant multi-state land sales presence — growing impressions by 475% across Arkansas, California, Colorado, Florida, Nevada, Tennessee & Virginia.
- Multi-state local SEO strategy across 7 US states
- 475% impressions growth — verified GSC data
- Average position improved from 57.9 to 28.1
- 148% increase in qualified organic land buyer clicks
Ready to Dominate Local Search in Your Market?
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Got Questions?
Frequently Asked Questions
Everything you need to know about multi-state local SEO for land sales and real estate marketplaces
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